I’m a London-based womenswear designer and trend specialist with over ten years’ experience creating collections that feel confident, refined and elevated.

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After graduating, I started my career at a high-street supplier, learning the full design process from concept through to production. From there, I joined Chi Chi London, designing dresses for every occasion and developing collections alongside the factory teams in China.

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In 2021, I took on my dream role at House of CB, a specialist position where my focus was to create the vision for each collection. I was trusted by the owner to shape what each range should look like, curating trend and vision boards, building colour palettes, fabric direction and key details that defined the brand’s aesthetic. It was this role that made me realise how much I loved the creative direction side of fashion, where ideas, mood and design all come together.

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In 2023, I decided to go freelance, offering design services to a number of clients, whether that’s on a project basis or through ongoing consultancy. During this time, I worked with Oh Polly for over a year as their trend specialist, creating mood and trend packs for each collection and providing the design team with an abundance of inspiration to spark innovative ideas.

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Every project is an opportunity to refine a brand’s identity, creating pieces that feel elevated, current and instantly recognisable.