Catwalk and Trend Analysis
I analyse global catwalks and trend reports to distil the most relevant shapes, details, fabrics and colours for your brand, delivering everything in a tailored, highly visual deck designed around your market and target customer. From runway round-ups across key fashion capitals and seasons to clear identification of emerging themes, colour directions and fabric innovations, each report translates inspiration into actionable insight. The focus is always on commercial relevance, providing concise takeaways that help guide design decisions. Offering an efficient way to stay ahead of trends and confidently shape your next collection.
For AW24/25, this trend analysis was developed with Oh Polly’s Valentine’s collection in mind, a key seasonal drop that consistently performs well. The focus was on balancing fresh direction with proven bestsellers, introducing elevated details while maintaining the brand’s signature appeal. Lace emerged as a standout opportunity; although previously underutilised by the brand, it felt particularly relevant for both the romantic theme of the collection and its strong presence across AW24/25 runways. Another defining trend was the contrast of fabrications. Pairing sheer with opaque, and high-shine finishes with matte textures, to create depth and visual interest. These elements offered a modern update to occasionwear, aligning with both current runway influence and Oh Polly’s core customer expectations.
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AmyLynn approached me to help refine and clearly visualise their evolving brand identity, following a defined shift in direction. Working closely with the team, I translated this vision into a cohesive design language by developing key silhouettes, prints and fabrications for their SS26 capsule collection. Building on this foundation, I have continued to lead seasonal trend analysis for subsequent collections, ensuring consistency while evolving the brand’s aesthetic in line with emerging trends.
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